Walki Expert video: Fibre-based Packaging for E-commerce

Discover how Walki®Fibre Wrap offers a recyclable, heat-sealable, and durable fibre-based packaging solution for e-commerce. Aligned with EU PPWR regulations, it meets consumer demand for sustainability while enhancing brand experience.
What role does sustainable packaging play in the growing European e-commerce market?

Sustainable packaging is increasingly vital in the rapidly expanding European B2C e-commerce market, which generated a turnover of €887 billion in 2023, according to a press release from Ecommerce Europe. With 74% of European consumers placing high value on sustainable packaging, e-commerce providers are under increasing pressure to adopt recyclable and fibre-based solutions like Walki®Fibre Wrap. These materials not only meet consumer expectations but also help reduce waste, comply with regulatory requirements, and support the development of a more sustainable e-commerce ecosystem.

What are the key benefits of using Walki®Fibre Wrap for e-commerce packaging?

Walki®Fibre Wrap offers several key advantages for e-commerce packaging:

  • Strength and durability: Ensures products are well-protected during shipping.
  • Heat-sealable: Compatible with existing sealing equipment, making the packaging process more efficient.
  • High-quality printing: Allows for enhanced branding and a better customer experience.
  • Sustainability: Fully recyclable and aligned with the circular economy, meeting the expectations of both consumers and regulators.
  • Versatile material options: Walki also provides bleached or unbleached kraft paper (30–120 gsm), available with FSC and PEFC certifications. Additionally, options with grease barriers are available, further expanding its suitability for various e-commerce packaging needs.
How does Walki®Fibre Wrap align with the EU Packaging and Packaging Waste Regulations (PPWR) and compare to conventional e-commerce packaging materials?

Walki®Fibre Wrap aligns with the EU Packaging and Packaging Waste Regulations (PPWR) by being fully recyclable, supporting the regulation’s objective that all packaging be recyclable or reusable by 2030. Its paper-based design eliminates the need for difficult-to-recycle materials, reducing packaging waste and promoting more sustainable practices.

Unlike traditional e-commerce packaging, which often relies on mixed materials that are challenging to recycle, Walki®Fibre Wrap simplifies recycling by being compatible with standard paper streams and requiring no separation of coatings. This streamlined process reduces environmental impact and addresses the growing demand for sustainable packaging solutions in the rapidly expanding e-commerce market.