Walki Expert video: Fibre-based Non-Food Packaging

Walki®Fibre Wrap is a recyclable, heat-sealable fibre-based packaging solution for non-food products such as household goods, toys and hardware. Combining strength, high-quality printing and efficient production, it offers a circular alternative to hard-to-recycle mixed-material packaging.

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What is Walki®Fibre Wrap, and why is it ideal for non-food packaging?

Walki®Fibre Wrap is a recyclable, paper-based packaging material designed for non-food items such as household goods, toys, and games. It is heat-sealable, eliminating the need for glue, which simplifies the recycling process. The material also offers excellent strength, ensuring that products are well-protected during storage and transport, making it an ideal choice for non-food packaging.

Why is fibre-based packaging important for non-food items in Europe?

Fibre-based packaging is essential for non-food items in Europe because it aligns with the region’s high recycling rates and consumer preferences. In 2023, Europe achieved a fibre-based packaging recycling rate of 82%, the highest among all packaging materials. Additionally, studies show that 74% of European consumers prioritise sustainable packaging, favouring fibre-based options for their recyclability, lightweight design, and ease of use. By using Walki®Fibre Wrap, companies can meet these demands while supporting the circular economy and reducing plastic waste.

What advantages does Walki®Fibre Wrap offer for non-food packaging in terms of printing and production?

Walki®Fibre Wrap provides high-quality flexo printing on the front, ensuring excellent branding and design capabilities. Additionally, Walki delivers the packaging material in reels, streamlining the production process by eliminating the need for a separate printing provider. This reduces costs and speeds up packaging operations while maintaining premium print quality.

How does Walki®Fibre Wrap compare to hard-to-recycle materials and support the circular economy while reducing CO2 emissions?

Walki®Fibre Wrap is a fully recyclable alternative to non-recyclable or difficult-to-recycle mixed-material packaging, which often requires complex separation processes. Its innovative heat-sealable coating eliminates the need for additional plastic layers, simplifying recycling and reducing environmental impact.

By being made from renewable, fibre-based materials that can be recycled up to 15 times, Walki®Fibre Wrap significantly reduces the reliance on plastics and contributes to the circular economy. Additionally, its sustainable production process and reduced plastic content help lower CO2 emissions, making it an excellent choice for companies looking to achieve their sustainability goals and minimise their carbon footprint.