Author: Anne Salomäki
The images of plastic piling up in oceans and animals suffering from plastic trash have made consumers around the globe call for alternatives. Walki’s solutions help companies pack their products sustainably.
The trend is evident: a growing number of people want to see their groceries wrapped in something else than oil-based plastic. According to a North American report published by the worldwide packaging authority Smithers Pira, consumers are increasingly expecting food and drink packaging to be recyclable and made of sustainably sourced materials; and in the UK, a survey conducted by Populus showed that over 90 per cent of the public support the idea of having a supermarket isle dedicated to products that are entirely free of plastic packaging.
“It’s obvious that people are increasingly aware of the environmental effects of their purchases and willing to make eco-conscious choices," notes Heikki Lumme, Business Line Manager, Packaging at Walki.
Businesses have taken note of the atmosphere.
“Many companies have set dates for when they aim to have all of their packaging made of sustainable materials," says Henri Torkkola, Technical Sales and Research and Development Manager at Walki.
With Walki’s renewable and recyclable alternatives, virtually anything can be packed without relying on oil-based plastic. Common packaging solutions, such as stand-up pouches, pillow bags and four-corner bags, can all be made of paper-based materials. The products have attracted attention after they were launched at the Interpack fair in Düsseldorf last year.
Walki’s flexible packaging replaces traditional plastic with paper-based alternatives coated with more sustainable options, like biodegradable and plant-based renewable polymers. It suits even the most demanding products, and the end result can be optimised based on the requirements of an individual product when it comes to, for example, moisture, grease and oxygen protection.
Lumme believes that the trend of doing away with oil-based plastics is eventually going to take over across all sectors. The role of circular economy, renewables, and recycling will continue to gain ground, including in the packaging industry.
What remains unchanged, he says, is the importance of packaging itself. A supermarket isle being plastic-free by no means refers to a packaging-free isle.
“If a slice of ham goes off because of insufficient packaging, the overall emissions of that wasted slice are bigger than those of the package," Lumme explains.
Type missing 'walki/lainaus'