Author: Max Mickelsson
The world’s first national road map to a circular economy “Leading the cycle: Finnish road map to a circular economy 2016–2025“ was published in 2016 in Helsinki. A year earlier the world saw the convergence of several important international agreements on sustainable development, culminating in the long-awaited climate change summit in Paris. In this era, businesses and business leaders have the opportunity to make a difference. Not alone, but with peers in the industry and with policymakers.
“Walki believes that this is only the beginning of a bigger change. We need to move from a linear way of thinking to a circular one”, says Annika Sundell, Vice President, Innovation, Walki.
The report Rewiring the Economy, by the University of Cambridge Institute for Sustainable Leadership, defines ten tasks for economic leaders. The report divides these tasks into three categories for government leaders, for leaders in finance and for businesses.
The first one is to set a bold ambition and innovate to deliver greater value. The second one is to broaden the measurement and understanding of the impact and dependencies of the business. The third one is to grow the capabilities and incentives to act and the fourth one is to harness communications for positive change.
These are ambitious tasks, that can act as a source of inspiration too. At least that is the way Walki sees it.
“Our top priorities are to fight climate change, reduce the use of virgin plastics and increase the use of non-fossil and circular materials”, says Annika Sundell. “We actively seek to provide the world with innovative and sustainable solutions by nurturing ambitious development teams that consist of experts from all over the world.”
Walki has identified three core areas where the company can help its customers make a real difference: Zero waste renewable, zero waste recyclable and zero waste compostable.
So, what do these mean? What is success in these three areas?
Renewable solutions do not add new carbon from fossil sources to the atmosphere. The ambition of Walki is to have fully plant-based products without compromising on product performance.
Recycling reduces the use of precious natural resources and turns “waste” into valuable raw material. The ambition of Walki is maximum recyclability in all major existing recycling streams. The key to success is making recyclability easy for customers.
Composting is a natural way of returning materials back to earth. Good composting enriches the soil we all depend upon. Walki sees compostable packaging as a valuable recycling option when there isn’t an infrastructure for recycling in place.
Walki is innovating in all these three areas to provide customers with new solutions.
“A Zero Waste Future is what drives us as a company. On this journey, we at Walki want to work together with our customers to contribute to a better future”, concludes Sundell.